Brand Announcement
Introducing the new
AllocationsX
Private markets have grown up. So has our brand.
AllocationsX is built on a simple idea: access to private markets should feel as clear and direct as public ones. Our brand reflects that — deep navy ink for trust and precision, a warm cream background for legibility, and a single accent blue reserved for the moments that call for action. No noise, no clutter — just a market made legible.
Logo Files

Wordmark — light

Wordmark — dark
Brand Colors
Ink#0E1B2C
Navy#14406B
Slate Blue#9DB2C8
Cream#FBFAF7
Typography
Display · Newsreader
Private markets,
unlocked.
unlocked.
Text · Instrument Sans
Buy and sell shares of 300+ pre-IPO companies on a regulated ATS — built for accredited investors, family offices, and RIAs.